02Live
Auto Store Call
auto-call-service
AI phones stores, asks what's on the shelf, and turns the answer into structured signals.
in call resultsout store_signal_feed · routing queue
An AI product suite for the beverage industry
Eight products. One spine. A suite built to sell wine.
Clinq Labs' discovery portfolio isn't eight disconnected tools — it's a single pipeline that mirrors a wine going to market: sense demand, manage price, win the placement, work the field. Each product feeds the next.
The architecture
The suite, top to bottom
Four functional layers, read like a wine being made. Signals flow down — what's selling and where it's about to run out triggers everything below it. Select any product to see what it consumes and what it produces.
L1
Demand & Inventory Intelligence
— the sensing layer
Trigger signals
01POC → MVP
Depletion Anomaly Detector
depletion-anomaly-detector
Projects out-of-stock dates and reorder timing; owns the distributor-level Delta inventory model.
in depletions · store signalsout OOS & reorder projections
Auto Store Call → Depletion · store_signal_feed
Auto Store Call → Enablement · routing queue
L2
Pricing System-of-Record
— the keystone
Source of truth
03Greenfield
Price Management Suite
price-management-suite
Replaces Sam's 253-sheet pricing spreadsheet. The one product that turns pricing into a queryable service — a price-lookup API and an RFP feed.
in Master-Pricing.xlsmout price API · RFP feed
Price Suite → RFP Builder · RFP feed
L3
Sales Collateral & Win
— the output layer
Document generators
04New repo
RFP Builder
rfp-builder
Auto-fills retail-chain RFP templates in place, grounded in real pricing — with a mandatory pricing-approval gate.
in RFP feed · SKU dataout filled templates
05New repo
Sales Deck & Pitch Generator
sales-deck-generator
Turns an account into co-branded decks and sell sheets in seconds, with auto-sourced property photos.
in account · pricing · brandout decks · sell sheets
06New repo
Agency Brief Agent
agency-brief-agent
Runs a brand team through writing an agency brief live in their group chat. A marketing-side island.
in brand kit · live chatout agency-ready brief
Sales Deck → RFP Builder · SKU + pricing
Enablement → pulls collateral from L3
L4
Field Force
— the action layer
Convergence point
07Greenfield
Field Sales Enablement Agent
field-sales-enablement-agent · ACT
Plans a rep's day, pulls the right collateral, scans the shelf for gaps, and captures the visit by voice.
in routing queue · OOS riskout visit records · follow-ups
08Forked from live
Field Sales CRM Assistant
field-sales-crm-assistant · KNOW
The system of record. Captures visits by voice, files photos, and answers questions over the whole book.
in rep debriefs · photosout weekly digest · NL answers
Enablement (ACT) → reads → CRM (KNOW)
The shared spine
Nearly every dependency traces back to two master files and a common vocabulary. Today it's files; the Price Suite is what turns the spine into a service.
Master-Pricing.xlsm
Product-Info.xlsx
SKU
state
distributor
account
Delta
The wiring
The dependencies that matter
Every cross-product feed below is documented in a product's PRD — these are the contracts that drive build sequencing, not aspirational arrows.
| Feed | Interface | What it carries |
|---|---|---|
| Auto Store Call → Depletion | store_signal_feed | Per account × SKU: in-stock, shelf price, placement, last delivery. Store → distributor, one way. |
| Auto Store Call → Enablement | /api/routing/queue | The ranked "show up here today" list, with reason codes. |
| Price Suite → RFP Builder | RFP feed | Per-state, per-deal-level prices. The single most-cited cross-product feed. |
| Sales Deck → RFP Builder | SKU + pricing | Sales Deck feeds RFP but never owns the form-fill itself. |
| Enablement ↔ CRM | account book | ACT reads KNOW's records and NL-query surface. One direction. |
| CRM ⟵ forked ⟵ Auto Call Svc | codebase | Build-time fork: voice, extractor, scheduler, Account model. ~1:1 architecture. |
Decided non-dependencies — wires that deliberately don't exist
- Sales Deck does not consume the Price Suite — it reads the pricing master directly. Only RFP Builder takes the RFP feed.
- RFP Builder does not use the live TTB data service — the COLA cross-check was declined.
- Agency Brief Agent has zero runtime coupling to the other seven — it can be built fully in parallel.
- CRM Assistant does not own pricing or chargebacks — that's handed entirely to the Price Suite.
The plan
What the dependencies imply
The map isn't just descriptive — it dictates a build order. Five decisions fall straight out of the wiring.
Build the pricing parser once
The Price Suite and RFP Builder both need the 253-tab pricing parse — RFP Builder's highest-risk component. Build it in the Price Suite, expose the RFP feed, don't duplicate.
Ship Auto Store Call's contracts early
Two products wait on store_signal_feed and the routing queue. Those API surfaces gate both depletion enrichment and field routing.
Fork the CRM before Enablement ships
Enablement (ACT) reads CRM's (KNOW) account book. Fork CRM first, or stub the KNOW interface so ACT can build against it.
Consolidate the .xlsm readers
Three products parse the same master files today. A shared ingestion service removes the most duplicated, highest-risk work in the suite.
Run Agency Brief in parallel
Zero runtime coupling means no waiting. It can be staffed and shipped entirely independently.
Already standing
Live foundations
This isn't a greenfield bet from zero. One product is already in production, and it doubles as the fork-base for another — with shared infrastructure running underneath the whole suite.
In production
auto-call-service
autocall.clinqlabs.ai
FastAPI + Arq, Postgres · Redis · R2, Retell + Claude. ~836 tests. The engine for product 02 (Auto Store Call) and the fork-base for product 08 (CRM Assistant).
Shared
Cloudflare R2 + Claude
object store · the model
A common object store for recordings, transcripts and photos; Anthropic Claude is the shared model across all eight products.